BLUE BUFFALO: BLUE VISION

Most New Year’s resolutions are health related, and half of our shoppers use diet to manage their pet’s wellbeing. However, 40% of pet owners feel that they aren’t satisfied with their current pet food and that it may not be providing the right benefits their pets need. But it’s hard to see exactly what your pet needs when it comes to switching pet food. Especially since they can’t tell us themselves. Since the actual cones in both dog and cat eyes can discern the color blue, we used our pets’ vision as a way to literally make consumers see why they should make the switch in the New Year.