ThE EMOJI COKE

2025 / Agency: VML / Role: ECD / Client: Coca-Cola

Emojis have been around for years, but no brand has been able to create one. However emojis are native to the phone’s keyboard and can’t be messed with. So instead of trying to change the soda emoji, we brought it to life! We created a special edition cup, designed to make people think of Coke whenever they see the emoji. Available at partnering restaurants and movie theaters by unlocking real meal + Coke offers on our custom microsite. Plus, every cup can be brought back for occasional refills across partners.

2025 Cannes Lions / Bronze- Creative Commerce
2025 New York Festivals / Silver- Creativity in Commerce
2025 New York Festivals /Bronze- Design
2025 New York Festivals / x3 Finalist