Give H2OPE to Others at Walgreens
An omni-channel marketing program that drove purchase of Caress®, TRESemmé® and Suave® at Walgreens, while giving clean water to those in need. For every purchase made, 5 gallons of water was donated to a family in Kenya; raising awareness of the global water crisis and enabling shoppers to change lives.
In addition to helping with the creation, design and execution of the program, I was also lucky enough to join Walgreens and Unilever on a trip to Kenya in 2016. We joined Me to We to capture the opening of a clean water well that was donated by the efforts from this program. It was a life-changing experience and one I won't soon forget.
Give H2OPE to Other Case Study
2016 Campaign Case Study Update
