HELLMANN’s SUPER BOWL: DISCOVER THE MAGIC (THE FAIRY GODMAYO)

My team worked directly with our WPP creative partners to launch Hellmann’s first ever Super Bowl campaign to promote the brand’s purpose: tackling food waste. The campaign featured a TVC, digital activation and commerce activation in 2021. My team was responsible for developing all print and digital commerce assets as well as supporting the WPP in the creation of the TVC and social.