GENERAL mills at walmart: it’s time to holi-do this

"It's Time to Holi-Do This," a campaign that helped shoppers confidently shop and take their season further with versatile products, inspirational content.

To turn the season into a holi-do we engaged influencers like Chef Lovely to showcase how one General Mills product can serve multiple holiday needs and utilized the entire Walmart ecosystem to raise awareness of our easy recipes, products and inspiration. We helped shoppers unwrap the gift they truly wanted, their favorite holiday traditions, with the General Mills products that got them holiday ready for less, only at Walmart.