LUCKY CHARMS: LUCKY’S CHARMOLOGY

A first-of-its-kind commerce experience that turned Lucky Charms into a magical fortune. Each bowl revealed unique fortunes through an at-home mobile experience. Simply by accessing luckyscharmology.com, users scanned their bowl to read the charms and unlock daily fortunes. From love and friendship, to fame and money, and of course luck, consumers got endless readings every day. Plus, every scan also unlocked exlusive Circle offers on Lucky Charms at Target promoted through the mobile experience, brand store and Roundel media. To launch it, we created live sessions on social media with two of the most popular astrologists on Instagram and TikTok, where shoppers tuned in every Friday morning to get personal readings.