OREO COWS

2026 / Agency: VML / Role: Global ECD / Client: Mondelez International

VML and Oreo elevate the ‘chopeo (dunking)’ ritual to a new level of cultural relevance in Mexico in the form of the OREO® Cows, a breed known as Belted Galloway that's distinguished by its black-and-white bands around the center of their bodies that mirror the cookie’s design. The cows aren't just a metaphor, but the the creative engine behind the campaign designed to bring back the country’s most delicious dunking ritual.

’26 Cannes Lions / Titanium
’26 Cannes Lions / Gold- Direct; Consumer Goods
’26 Cannes Lions / Gold- Brand Experience & Activation; 360 Integrated
’26 Cannes Lions / Silver- Brand Experience & Activation; Single-Market
’26 Cannes Lions / Silver- Creative Commerce; Consumer Goods
’26 Cannes Lions / Bronze Direct; Art Direction & Design
’26 Cannes Lions / Bronze- Film Craft; Casting