General mills: press play for nature on amazon

A shoppable commerce experience that turns every hour watched of nature documentaries into a donation to support the National Park Foundation. During Earth Month, shoppers could access our curated collection of Prime documentaries on Amazon Fire tv to helo aive back through Amazon Stream it Forward

This program was amplified across the Amazon digital ecosystem, inside Amazon Fresh stores and was an amazing success full of first-of-its-kind moments. Viewers became shoppers as they interacted with shoppable Fire TV placements, brand stores. external disolav media and also paid search. The proaram also received a sianificant earned media boost with organic public relations spotlighting this excitina partnership and its incredible efforts

WINNER: 2023 Amazon Ads Partner Awards: Creative Brand Building

WINNER: 2023 Big Campaign Awards, Retail D2C