NARCAN NASAL SPRAY OTC LAUNCH
In 2021, VML pitched the Emergent Biosolutions launch of their opioid reversal medication, NARCAN Nasal Spray at retail for over the counter. We pitched and won that business. In 2023, we launched our life-saving campaign with three goals in mind: To drive awareness of NARCAN readiness to home, to educate about the dangers of opioid accidents and to empower shoppers everywhere to help save a life with every purchase.
The campaign served to not only combat the stigma with consumers, but with retailer partners as well. Through retailer buyer sell-in and partnerships with Emergent, we successfully launched NARCAN Nasal Spray at retailers across the nation and created a new category for harm reduction and preparation in-aisle. This groundbreaking launch was a partnership between VMLY&R Health and VMLY&R Commerce where my team played a critical role in creating and developing all consumer and retail decision-maker assets.
As a commerce-first campaign, our message of “Everyone Has the Power to Save a Life” informed all commerce/retail executions as well as national media and OLV featured below.
