ZIPLOC: Preserved promos

2025 / Agency: VML / Role: Global ECD / Client: SC Johnson

When inflation is on the rise, shoppers resort to promotions and coupons to help them save on food. But just like the food they love, most promos expire. So Ziploc, the expert tool in preserving food is helping consumers to preserve the promos we use to buy it. Shoppers just uploaded a photo or screenshot of an expired food promo and received an extended offer on their next food purchase. The catch? To unlock the deal, they had to include Ziploc products in their cart. This approach not only revived expired promos but also highlighted Ziploc’s role in helping families make the most of their groceries.

’26 Clio Awards / Gold - Creative Commerce
’26 Clio Awards / Gold - Digital/Mobile
’26 Clio Awards / Gold - Media
’26 Clio Awards / Silver - Creative Commerce
’26 Clio Awards / Silver - Creative Disruption
’26 Clio Awards / Bronze - Creative Effectiveness
’26 Clio Awards / Bronze - Creative Use of Data
’26 Clio Awards / Bronze - Digital/Mobile
’26 Clio Awards / Bronze - Direct (Digital/Mobile)
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’26 Clio Awards / Bronze - Experience/Activation
’25 Cannes Lions / Grand Prix - Creative Commerce
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’25 New York Festivals AME / Silver - Promotions
’25 New York Festivals AME / Bronze - Media Partnerships