OFF!: SCRATCH OFF!

2026 / Agency: VML / Role: Global ECD / Client: SC Johnson

When mosquitoes bite, we can't help but scratch, and scratch, and scratch. However, excessive scratching can hurt our skin. So, as the number one repellent brand in America, so they never had to scratch again. A series of beautifully designed scratch-off cards that playfully remind people how irritating mosquito bites can be, while rewarding them with offers and amazing prizes. People could participate by scratching a physical card or even online.