RAID: SHOE SAVER

Save Your Shoes, Save on Bug Spray. The RAID® brand leads the pest control category but wasn't connecting with Gen Z and Millennials. These younger consumers weren't thinking about insecticide solutions and were resorting to ineffective and messy methods - their shoes - when dealing with bugs. RAID® needed to become relevant to this audience and establish itself as the go-to solution for pest control, not a last resort. RAID® Shoe Saver: a mobile commerce experience, turned shoe sizes into discounts on every RAID® savings. The digitally led campaign featured a humorous seed film, partnerships with sneaker-loving athletes, and a diverse influencer campaign across TikTok and Instagram.