TARI HAIRDO

TARI is Peru’s #1 hot sauce – so Peruvian that their mascot is none other than the llama, which is a native animal of the country. As we launch TARI in the U.S., we couldn’t help but notice a fun coincidence: everyone is rocking the LLAMA HAIRSTYLE! So we saw an opportunity to celebrate this trend and connect with young consumers by encouraging them to flaunt their llama hairdo for exclusive TARI offers. With our innovative hair recognition technology at TariHairdo.com, anyone with the llama style could unlock special deals. Promoted across social media and in-store, this campaign not only built buzz, but also drove brand awareness and conversion.