TUMS & NEXIUM: DEFENSE CODES at walmart

Fall 2024 / Agency: VML / Role: ECD / Client: Haleon

Game-day heartburn is a common experience for football fans, thanks to the spicy wings, greasy pizza, and loaded nachos. In 2025, TUMS and Nexium, the two biggest names in heartburn defense, tackled the problem: turning real defensive players' last names into promo codes for winning heartburn relief at Walmart. This program

2026 NA Effie Awards: Finalist
2025 P2PI Omnishopper Awards / Winner - Digital Media Activation